• Chloé Cassecuelle

    Co-Founder & CEO

    Chloé co-founded Aralia to bridge the gap between wellness and social media, drawing on her background in nutrition.

    She built her expertise at a startup incubator in NYC, where she helped scale early-stage food and beverage brands from concept to shelf. Today, she leads a collective of creatives dedicated to building brands through thoughtful strategy, storytelling, and design.

  • Natalie Eng

    Co-Founder & COO

    Co-founder of Aralia, Natalie comes with over four years of experience in risk and strategy consulting for global clients at a Big 4 firm. She has a remarkable talent for business development, identifying growth opportunities, and creating actionable plans to ensure success.

    She uses her versatile skillset and business acumen to help brands grow, thrive, and create a lasting impact across social channels.